1211, 2018

The right social media platform for your SMB

By |November 12, 2018|Categories: Social Media|Tags: , , , , , , , , , |

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms [...]

810, 2018

Don’t let negative reviews ruin your brand

By |October 8, 2018|Categories: Social Media|Tags: , , , , , , , |

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand's online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here's the best strategy. Don’t engage site or users directly Don't [...]

1009, 2018

6 tips for SMB Facebook pages

By |September 10, 2018|Categories: Social Media|Tags: , , , , , , , , |

Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate [...]

1308, 2018

7 ways to more retweets

By |August 13, 2018|Categories: Social Media|Tags: , , , , , , , , , |

It can be discouraging for any business to post a thoughtful tweet in the morning just to see that it barely has any retweets by the end of the day. To maximize your tweets’ exposure, consider these 7 ways to increase your retweets. Schedule your tweets There is absolutely no [...]

907, 2018

5 ways you could blow your online reputation

By |July 9, 2018|Categories: Social Media|Tags: , , , , |

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online [...]

1106, 2018

Why fewer teenagers choose Facebook

By |June 11, 2018|Categories: Social Media|Tags: , , , , , , , |

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found [...]

1405, 2018

Get your business noticed using social media

By |May 14, 2018|Categories: Social Media|Tags: , , , , , , , |

As a startup business owner, you may think social media isn’t worth the effort because no one knows about your business. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. What can a business owner with a new brand/product do? Well, it turns out [...]

705, 2018

How HIPAA Impacts Social Media Usage

By |May 7, 2018|Categories: Healthcare, Social Media|Tags: , , , , , , , |

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization. On April 14, 2003, the "Health Insurance Portability and Accountability Act" (HIPAA) [...]

904, 2018

3 ways to ensure your FB data is private

By |April 9, 2018|Categories: Social Media|Tags: , , , , , , , |

The public went into a frenzy when reports surfaced that Cambridge Analytica, a UK-based data analytics firm, retrieved millions of Facebook users’ private information without their knowledge. But that doesn’t mean you can’t do anything about it, and here are 3 ways to guarantee your data remains private. Download your [...]

1203, 2018

5 social media marketing tips

By |March 12, 2018|Categories: Social Media|Tags: , , , , , , , , |

Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good. Here are five tips [...]

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