Common Facebook marketing mistakes
Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. [...]
Keeping Facebook and Twitter safe from hackers
Keep your guard up! Pranksters, malicious attackers, and hackers come in different forms, but they are all after your online privacy and security — especially on social media. There are several things you can do to protect your Facebook and Twitter accounts. Lock screens exist for a reason Lock all [...]
How to boost your SMB’s social media presence
Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool [...]
How do I create an effective Facebook ad?
Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? [...]
Which social media platform is best for you?
Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing. [...]
The right social media platform for your SMB
Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms [...]
6 tips for SMB Facebook pages
Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate [...]
Reduce data usage on your Android device
Letting data consumption go unchecked on mobile devices can cause serious problems. It can mean slower connections, decreased battery life, and expensive fees -- things you want to avoid. Here are some tips to help you use less data on an Android phone. Delete data-draining apps Apps that keep your [...]
Why fewer teenagers choose Facebook
Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found [...]
Don’t give social media hackers a chance
Pranksters, malicious attackers, extremists — hackers come in different forms, but they all have one thing in mind: compromising your online privacy and security. Some of them specialize in hacking social media, but don’t fret; there are several things you can do to protect your Facebook or Twitter account. Lockscreens [...]