1106, 2019

How to make buyers out of Instagram followers

By |June 11, 2019|Categories: Social Media|Tags: , , , , |

Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram [...]

1102, 2019

Which social media platform is best for you?

By |February 11, 2019|Categories: Social Media|Tags: , , , , , , , , |

Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing. [...]

1211, 2018

The right social media platform for your SMB

By |November 12, 2018|Categories: Social Media|Tags: , , , , , , , , , |

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms [...]

1106, 2018

Why fewer teenagers choose Facebook

By |June 11, 2018|Categories: Social Media|Tags: , , , , , , , |

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found [...]

1203, 2018

5 social media marketing tips

By |March 12, 2018|Categories: Social Media|Tags: , , , , , , , , |

Nearly everyone uses social media. And whether you run a small- or medium-sized business (SMB) or multinational conglomerate, social media platforms are great for their broad audiences, low costs, and high returns. But without careful planning, marketing in these communities can do more harm than good. Here are five tips [...]

801, 2018

5 social media trends of 2018

By |January 8, 2018|Categories: Social Media|Tags: , , , , , , , |

To say that social media is a small part of our lives is an understatement. Platforms like Facebook, Instagram, Twitter, and Snapchat are now integrated into our lives like never before. But what’s next? Can social media’s involvement go any further? These upcoming trends certainly point toward it. Read on [...]

2402, 2017

The right social media platforms for SMBs

By |February 24, 2017|Categories: Social Media|Tags: , , , , , , , , , , |

Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization. Instead, business owners should familiarize [...]

602, 2017

IG Stories: redefining online marketing

By |February 6, 2017|Categories: Social Media|Tags: , , , , , , , , , |

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, [...]

1212, 2016

5 tips to turn Instagram followers into buyers

By |December 12, 2016|Categories: Social Media|Tags: , , , , |

Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than [...]

3006, 2016

The benefits of Instagram for your company

By |June 30, 2016|Categories: Business|Tags: , , , , , , , , , , , |

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive [...]

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