Don’t let negative reviews ruin your brand
Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand's online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here's the best strategy. Don’t engage site or users directly Don't [...]
Web conversion made easy with 5 tips
Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for 5 tips that improve user experiences, site trustworthiness and conversion rates. Make it [...]
6 tips for SMB Facebook pages
Facebook isn’t worth over $480 billion because people use it for just selfies and political rants. Businesses of all sizes and from all industries are using it to attract and engage customers, and yours should too. Aside from purchasing targeted advertisements, there are a host of free strategies to generate [...]
5 Ways iPads help SMBs go mobile
A decade ago, we could only imagine running a company on computers as thin as a wallet. But ever since Apple’s iPad emerged, employees can work on all sorts of productivity apps while they’re outside the office, conveniently and stylishly. Here are five ways your employees can enhance their mobile [...]
5 ways you could blow your online reputation
As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online [...]
Why fewer teenagers choose Facebook
Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found [...]
Get your business noticed using social media
As a startup business owner, you may think social media isn’t worth the effort because no one knows about your business. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. What can a business owner with a new brand/product do? Well, it turns out [...]
How HIPAA Impacts Social Media Usage
Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization. On April 14, 2003, the "Health Insurance Portability and Accountability Act" (HIPAA) [...]
The Facebook data breach scandal explained
Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn't guard the information you've given it? How does this affect its users? Last month, news broke that a firm known as Cambridge [...]
3 ways to ensure your FB data is private
The public went into a frenzy when reports surfaced that Cambridge Analytica, a UK-based data analytics firm, retrieved millions of Facebook users’ private information without their knowledge. But that doesn’t mean you can’t do anything about it, and here are 3 ways to guarantee your data remains private. Download your [...]